1. The internet is filled with odd characters and fake reviews from phantom customers, this is why Eooro has developed a “Cases” system that lets business owners flag up potential fake reviews.

  2. Once the review has a Case raised against it, the review is immediately remove from the system and enters a 28-day dialogue process.

  3. Fake reviewers tend not to respond to cases as they cannot prove they were a real customer, so after 28 days the review is deleted from our system.

  4. If the negative review is indeed from a real customer then the 28 days can be used to resolve the situation and hopefully you can turn a bad review in a positive one, with some good customer service.